Like it or Hate it – Alibaba tests a new version of home page

Posted by Aliuser on Oct 24, 2009 in Alibaba's tips and tricks

Alibaba.com (HKSE1688) is testing a new version of homepage to a limited group of users ever since last week. With the redesign, the China-based B2B eCommerce platform hopes to increase visits and usage as well as understanding of the products it provides.

Alibaba-new-homepage-2009 Oct

The new layout is largely cosmetic on one hand, while on the other hand it offers users a full list of service information including its AliExpress, beta wholesale platform, Gold Suppliers, Alipay, TradeManager and Safe and Security Center.

Another major modification Aliuser notices is Alibaba’s new hompepage ties a closer knot with AliExpress with highlights on its latest products in thanksgiving, dresses and personal care.

Aliuser is not sure if Alibaba would toss out everything in one shot. Users can come across the test site at random and buyers or suppliers can give their feedback, suggestions to the new home page desgin correspondingly.

Aliuser still maintains the belief that the current AliExpress tab has done a poor job from user point of view. The newly-design home page appears to cater for users who are familiar with Alibaba. New users may not be able to understand what’ Alibaba in a flash!