Danish Jack & Jones joins China C2C Taobao Mall
Jack & Jones, a popular brand owned by Danish Bestseller Fashion Group, joins hands with Taobao.com and has open her online store in Taobao Mall.
Bestseller Fashion Group is one of the biggest European clothing companies in China with more than 1,200 shops, targeting at middle price range Chinese consumer market. Amongst the brands, Jack & Jones is more fashionable brand targeted at younger customers. The new Jack & Jones online store is now available with banner promotion on Taobao Mall’s front page.
It’s reported that monthly transaction volume on Taobao Mall tripled by the end of the first half of 2009 relative to the end of 2008 and more than 50 Taobao Mall stores currently report monthly sales exceeding RMB 1 million.
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