Taobao sets her foot on B2C marketplace

Taobao.com, despite displaying a beta “Taobao mall” next to its logo, is a fully functional web site that is going into its official launch very soon.

Founded by Alibaba Group, the parent company of Alibaba.com, Taobao, positions herself as a C2C platform, facilitates transactions between individual consumers and a wide range of sellers. According to Taobao.com ’s latest release with Alibaba.com’s Top 100 Global Buyers campaign, the C2C marketplace captures more than 75% the market share. Currently, Taobao.com has 53 million members, sales turnover hits US5.5 billion benchmark.

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